New Honda Accord commercial...AMAZING! - Aircraft of World War II

evangilder · 11-23-2005, 11:29 AM

For those of you who like a little precision.

READ THE TEXT BEFORE YOU CLICK ON THE LINK. There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again.

The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete, including full engineering of the sequence.

In addition, it's two minutes long, so every time Honda airs the film on British television, they're shelling out big bucks. However, it's fast becoming the most downloaded advertisement in Internet history.

Honda executives figure the ad will soon pay for itself simply in free viewings. (Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation, including the costs.

There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp and complete Honda Accord) are parts.

When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.

Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet.

http://www.steelcitysfinest.com/HondaAccordAd.htm

Gnomey · 11-23-2005, 11:54 AM

I love that advert, I think it is awesome!

trackend · 11-23-2005, 11:57 AM

That ads been running on and off for sometime in the UK Eric but its still very cleaver, I cant remember which motor first had the rain sensors I think it was either BMW or Volvo, but Im sure one of the car nuts on here will tell us. Its still a a neat idea. Good link
Although the way things are with GM at the moment I bet there's quite a few guys cursing the Japanese motor industry

Pisis · 11-23-2005, 12:13 PM

That ad is absolutely briliant man, that's so freakin' cool!!!!!!!!!!!!!!!!!!

cheddar cheese · 11-23-2005, 03:46 PM

I liked it so much that I got the free DVD off of the Honda website when I first saw it

Great advert!

plan_D · 11-26-2005, 01:15 AM

And it's done by computer. It's not real.

evangilder · 11-26-2005, 03:08 AM

Not from what I've read.

trackend · 11-26-2005, 05:13 AM

I always thought it was a mixture of graphics and real, for example I think the wheels rolling up the slope and the speakers are graphics because I dont think there is enough momentum for the wheels to climb that angle and only the speaker cones centers should be moving. But I think the valves on the bonnet and the car rolling of the ramp are real, either way its very hard to tell if its real or not and its still very cleaver.

evangilder · 11-26-2005, 10:51 AM

I read the wheels went up slope because the were weighted. Speaker cones can move if they have anough power in them.

trackend · 11-26-2005, 11:06 AM

In that case I stand Corrected Eric, it just looked like the cones, coils & frames where moving so I couldnt work out what they were using to push against as I thought speaker cones reciprocated within the frames.
I can understand what your saying about the wheels .

Pisis · 11-26-2005, 11:47 AM

Do you remember the old game "The Incredible Machine"? It reminds me totally when I see this.

lesofprimus · 11-26-2005, 12:17 PM

Great clip....

cheddar cheese · 11-26-2005, 03:47 PM

Quote:

Originally Posted by plan_D

And it's done by computer. It's not real.

Yes, some of it is. There are 2 or 3 things that make this obvious, ill watch the DVD later.

Pisis · 11-26-2005, 03:54 PM

Like what?

evangilder · 11-27-2005, 11:26 AM

According to Snopes.com, it is indeed a real commercial, done without computer animations. Snopes is a good reference for urban legends and internet rumors.

http://www.snopes.com/autos/business/hondacog.asp

11-23-2005, 11:29 AM	#1
evangilder "Shooter" Join Date: Sep 2004 Location: Moorpark, CA Posts: 14,807	New Honda Accord commercial...AMAZING! For those of you who like a little precision. READ THE TEXT BEFORE YOU CLICK ON THE LINK. There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete, including full engineering of the sequence. In addition, it's two minutes long, so every time Honda airs the film on British television, they're shelling out big bucks. However, it's fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in free viewings. (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation, including the costs. There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp and complete Honda Accord) are parts. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. http://www.steelcitysfinest.com/HondaAccordAd.htm __________________ http://www.vg-photo.com For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and there you will long to return. Leonardo Da Vinci

11-23-2005, 11:54 AM	#2
Gnomey "World Traveller" Join Date: Nov 2004 Location: Royal Deeside/St Andrews, Scotland, UK Posts: 15,218	I love that advert, I think it is awesome! __________________ "Success is not Final, Failure is not Fatal, it is the Courage to Continue that Counts" Sir Winston Churchill "To him the People of the World Largely owe the Freedom and Liberties they Enjoy Today" Enscription on Hugh Dowding's (AOC Fighter Command 1936-40) statue in London WW2 Talk: A WW2 Discussion Forum My Photo Collections on Flickr

11-23-2005, 12:13 PM	#4
Pisis Senior Member Join Date: Nov 2004 Location: Praga Mater Urbium Posts: 5,859	That ad is absolutely briliant man, that's so freakin' cool!!!!!!!!!!!!!!!!!! __________________ "He's a menace to himself and everything else in the air... yes, birds too." - Airplane! Memory of Nation Why Did Hitler Want Czechoslovakia WW2 Was A War That Had To Be Fought! What Really Happened in Israel? Children of Hamas

11-26-2005, 01:15 AM	#6
plan_D Senior Member Join Date: Apr 2004 Posts: 11,978	And it's done by computer. It's not real. __________________ "When you go home tomorrow, don't expect anyone to know what you have been through. Even if they did know, most people probably wouldn't care anyway. Some of you may get the medals you deserve, many more of you will not. But remember this, all of you are now members of the front-line club, and that is the most exclusive club in the world." - Lt. Col. Matthew Maer CO 1st Battalion, the Princess of Wale's Royal Regiment. Camp Abu Naji, Oct. 2004 To those in that club.

11-26-2005, 03:08 AM	#7
evangilder "Shooter" Join Date: Sep 2004 Location: Moorpark, CA Posts: 14,807	Not from what I've read. __________________ http://www.vg-photo.com For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and there you will long to return. Leonardo Da Vinci

11-23-2005, 11:57 AM	#3
trackend Senior Member Join Date: Dec 2003 Location: Canvey Island, Essex Posts: 4,029	That ads been running on and off for sometime in the UK Eric but its still very cleaver, I cant remember which motor first had the rain sensors I think it was either BMW or Volvo, but Im sure one of the car nuts on here will tell us. Its still a a neat idea. Good link Although the way things are with GM at the moment I bet there's quite a few guys cursing the Japanese motor industry

11-23-2005, 03:46 PM	#5
cheddar cheese Senior Member Join Date: Jan 2004 Location: WSM, England Posts: 20,387	I liked it so much that I got the free DVD off of the Honda website when I first saw it Great advert!

11-26-2005, 05:13 AM	#8
trackend Senior Member Join Date: Dec 2003 Location: Canvey Island, Essex Posts: 4,029	I always thought it was a mixture of graphics and real, for example I think the wheels rolling up the slope and the speakers are graphics because I dont think there is enough momentum for the wheels to climb that angle and only the speaker cones centers should be moving. But I think the valves on the bonnet and the car rolling of the ramp are real, either way its very hard to tell if its real or not and its still very cleaver.

11-26-2005, 10:51 AM	#9
evangilder "Shooter" Join Date: Sep 2004 Location: Moorpark, CA Posts: 14,807	I read the wheels went up slope because the were weighted. Speaker cones can move if they have anough power in them. __________________ http://www.vg-photo.com For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and there you will long to return. Leonardo Da Vinci

11-26-2005, 11:06 AM	#10
trackend Senior Member Join Date: Dec 2003 Location: Canvey Island, Essex Posts: 4,029	In that case I stand Corrected Eric, it just looked like the cones, coils & frames where moving so I couldnt work out what they were using to push against as I thought speaker cones reciprocated within the frames. I can understand what your saying about the wheels .

11-26-2005, 11:47 AM	#11
Pisis Senior Member Join Date: Nov 2004 Location: Praga Mater Urbium Posts: 5,859	Do you remember the old game "The Incredible Machine"? It reminds me totally when I see this. __________________ "He's a menace to himself and everything else in the air... yes, birds too." - Airplane! Memory of Nation Why Did Hitler Want Czechoslovakia WW2 Was A War That Had To Be Fought! What Really Happened in Israel? Children of Hamas

11-26-2005, 12:17 PM	#12
lesofprimus Minister of Whoopass Join Date: Jul 2004 Location: Long Island Native in Mississippi Posts: 17,497	Great clip.... __________________ My IL2 Video Tribute to My Grandfather: http://www.youtube.com/watch?v=HtzN5RuNNJk

11-26-2005, 03:54 PM	#14
Pisis Senior Member Join Date: Nov 2004 Location: Praga Mater Urbium Posts: 5,859	Like what? __________________ "He's a menace to himself and everything else in the air... yes, birds too." - Airplane! Memory of Nation Why Did Hitler Want Czechoslovakia WW2 Was A War That Had To Be Fought! What Really Happened in Israel? Children of Hamas

11-27-2005, 11:26 AM	#15
evangilder "Shooter" Join Date: Sep 2004 Location: Moorpark, CA Posts: 14,807	According to Snopes.com, it is indeed a real commercial, done without computer animations. Snopes is a good reference for urban legends and internet rumors. http://www.snopes.com/autos/business/hondacog.asp __________________ http://www.vg-photo.com For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and there you will long to return. Leonardo Da Vinci

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